How I helped FineLiquors® generate Five figures in sales

Author

Kushi Subrahmanya
January 17, 2025

Challenge: Declining holiday sales.

Solution: A festive email design with urgency & premium vibes.

Result: 10% » 58% conversion in a week. 

The email design succeeded due to the following impactful elements:

1. Strong Visual Hierarchy

  • Logo Placement: The brand logo is prominently placed at the top, ensuring brand recall.

  • Headline Focus: "The Clearance Section is Back!" grabs immediate attention with bold text and contrasting colors (gold and red), creating urgency.

  • CTA Visibility: The "ORDER NOW" button is large, centered, and uses an action-oriented phrase, making it impossible to miss.

2. Seasonal Theme

  • The use of Christmas-themed visuals (e.g., pinecones, festive lights) evokes a holiday mood, aligning with seasonal shopping behaviors.

  • The inclusion of a New Year deadline ("Valid until Jan 1, 2025") creates urgency and encourages quick action.

3. Effective Use of Offers

  • Multiple Discounts: The tiered discounts provide incentives for various spending levels, catering to different customer budgets.

  • Clearance Focus: Highlighting 10%-40% off appeals to bargain hunters while maintaining exclusivity for premium non-clearance items.

4. Product Showcase

  • High-quality images of the bottles create trust and visually communicate the luxury and exclusivity of the products.

5. Clarity of Messaging

  • The email keeps the messaging concise and to the point, ensuring the audience can quickly grasp the offers without being overwhelmed.

6. Urgency and Exclusivity

  • Phrases like "Due to Popular Demand" and "Only Valid Until Jan 1, 2025" drive urgency and FOMO (fear of missing out).

7. Premium Feel

  • The gold and burgundy color scheme, along with elegant fonts, aligns with the brand's luxurious positioning.

The combination of urgency, clear offers, holiday-specific elements, and a premium design aesthetic likely made this campaign highly effective.


Good design works. Ready to elevate your brand?

This is what the client had to say

Thus, I successfully secured a happy and long-term client.

If you want to know the secrets to acquiring long-term clients, then I have the best resource that will help you to do so. Read this

2 Secrets to Landing & Keeping Long-Term Clients

The power of consistent follow-up and the art of under promising and overdelivering.

designmadeezbykushi.beehiiv.com/p/2-secrets-to-landing-keeping-long-term-clients

Thanks for reading this!!

Will catch you next week, stay happy.

Peace ✌️

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